Portfolio — 2026 Product marketing · Product management · Social media · Strategy
Ideas that actually ship.
I’m Natalie Ching, currently a Senior Analyst, Marketing and Strategy at Walmart. I lead cross-functional campaigns, streamline workflows and support digital initiatives — creative strategy with operational thinking, so the work lands timely, user-centered and scalable.
Open to product marketing, product management and social media roles · SF Bay Area
Walmart
Chime
BODYROK
Morning Brew
LoveShackFancy
PROPELLER
Danrie
NASA Ames
New York University
Good marketing is a great idea and a clear path to launch — I care about both halves equally.
SF Bay Area
I’ve managed marketing campaigns at Chime and Morning Brew, combining creative strategy with operational thinking to deliver work that’s timely, user-centered and scalable. My experience spans media, fintech, healthcare, fashion, retail and aerospace research. With a New York University background in Integrated Design and Media, I bring a multidisciplinary approach to problem-solving and collaboration.
- NowSenior Analyst, Marketing and Strategy — Walmart
- BeforeChime · Morning Brew · LoveShackFancy · PROPELLER · Danrie · NASA Ames
- Studied
NYU Tandon School of Engineering — B.S. Integrated Design & Media
- Open toProduct Marketing Manager · Product Manager · Social Media Manager
Where I’ve made things move.
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- Led end-to-end planning for a $2M+ experiential campaign with 12+ suppliers, managing budgets, timelines, and deliverables across creative, legal, and operations while resolving late-stage vendor and logistics risks to launch on schedule.
- Built the team’s first standardized campaign planning process, including intake templates, milestone timelines, and approval checkpoints, adopted by 4 cross-functional teams and cutting planning cycle time by 20%.
- Launched a centralized creative intake and workload tracking system for 8 designers and producers, giving leadership real-time visibility into priorities and deadlines across 25+ concurrent projects and cutting missed deadlines by 30%.
Full-timeType2026 →SinceOn-siteSan Bruno -
- Owned campaign deliverables end-to-end across multiple concurrent workstreams, anticipating risks and resolving shifting priorities to sustain a 95%+ on-time launch rate while driving member acquisition and record checking-account retention.
- Led project operations for campaigns spanning 10+ stakeholders, running kickoffs and centralizing action items in a single source of truth to support three product launches that expanded into new member segments.
- Redesigned core workflows to eliminate approval bottlenecks and streamline cross-functional handoffs, cutting campaign turnaround by 30% and enabling the team to ship three more campaigns per quarter.
ContractType5 mosLengthFintechIndustry -
- Directed end-to-end execution of 100+ B2B multi-channel marketing campaigns for clients ranging from Fortune 500s to early-stage startups, collectively valued at over $2M, driving strong client retention and satisfaction.
- Led cross-functional outcomes to identify and resolve workflow bottlenecks, leveraging campaign analytics and project management tools (e.g., Monday.com, Smartsheet) to streamline asset approvals and cut turnaround time by 3-14 business days per campaign.
- Facilitated stakeholder kickoff meetings to align internal teams and external clients on campaign goals, timelines, and deliverables; asked clarifying questions and documented action items to ensure shared understanding, contributing to 98%+ on-time campaign launches.
100+Campaigns98%+On timeRemoteNew York -
- Coordinated design, logistics, and merchandising teams on production planning and timelines to deliver two seasonal collections on schedule.
- Managed vendor communication and pricing negotiations with overseas factories, maintaining a strict 65% profit margin across key product lines.
- Ran quality checks on 100+ incoming samples, flagging production issues and recommending fixes that improved SKU consistency and cut rework costs.
FashionIndustry4 mosLengthGlobalFactory partners -
- Partnered with cross-functional teams to deliver digital assets for pharma and medtech clients, supporting 10+ on-time, brand-compliant launches.
- Executed A/B and multivariate tests across digital channels, surfacing insights that informed campaign optimization and audience targeting.
- Built performance reports for senior stakeholders, researched AI tools for internal workflows, and led a campaign pitch to senior leadership.
HealthIndustry3 mosLengthPitchedTo leadership -
Developed and scheduled branded content across platforms, timing every drop to seasonal marketing goals.
- Tuned storefront copy and back-end SEO so products surfaced more easily for shoppers.
- Sourced influencer partnerships matched to brand values to fuel growth and engagement.
SocialFocus3 mosLengthSEOStorefront -
- Developed automation scripts to streamline research data processing workflows, improving efficiency and reducing manual effort for the team.
- Troubleshot and debugged instrumentation systems alongside engineers to improve the accuracy and reliability of collected research data.
- Reorganized file structures and digital storage methods to improve long-term access, searchability, and usability of research data.
PythonAutomation3 mosLengthDataAnalysis

Focused on the intersection of design, technology and communication, with coursework in user experience, digital production, web development and creative coding. Built a strong foundation in cross-disciplinary collaboration, visual storytelling and emerging tools for product-focused problem-solving.
Shot, cut and posted by me.
A few examples of my own TikTok content. Tap one for sound.
Want the story behind any of these — or the client work they sit alongside? Ask. I keep the details, the timelines and the lessons.
Email me→When I’m not building.
Teaching Pilates
Reformer instructor at BODYROK — one 45-minute Sculpt class, seven themes, a very good playlist, and a soft spot for anyone in the back row who thinks no one can see them.
- ROK Your Bodyfull body, all of it
- Buns & Gunsglutes, biceps, triceps
- Six Packs & Backslong core warm-up, heavy springs up top
- Obliques & Cheekstwisting, sweeping — side body and booty
- Core & Cardiopilates, cardio and weights, no down time
- Cardio Sculptfaster pace, quicker transitions
- Flowcontrol and long, fluid movement
Currently reading
Mostly fiction, occasionally a book that makes me reorganise my whole week.
The shelf scroll- Tomorrow, and Tomorrow, and TomorrowGabrielle Zevin · the one I press on everyone
- Crying in H MartMichelle Zauner · read with snacks nearby
- The Creative ActRick Rubin · one page at a time, on purpose
- Funny StoryEmily Henry · for the plane
- Normal PeopleSally Rooney · quiet and devastating
- The Seven Husbands of Evelyn HugoTaylor Jenkins Reid · finished in one weekend
- PachinkoMin Jin Lee · four generations, one sitting
- Atomic HabitsJames Clear · the 2% rule lives in my calendar
- The Song of AchillesMadeline Miller · yes, I cried
- Beach ReadEmily Henry · summer, obviously
- Daisy Jones & The SixTaylor Jenkins Reid · read it, then the soundtrack
- BuildTony Fadell · the product-manager itch
Matcha & a laptop
My tier list of cafés for a long, quiet work session — by city.
- Top three
- Q Specialty Coffee
- Tadaima
- Cere Tea
- Regulars
- Stonemill Matcha
- Asha Tea House
- Boba Guys
- Worth the walk
- Steep Creamery & Tea
- Andytown Coffee
- Saint Frank Coffee
- Top three
- Cha Cha Matcha
- Kettl
- Matchaful
- Regulars
- Ippodo Tea
- Setsugekka
- Chalait
- Worth the walk
- Sorate
- Urban Backyard
- Bonsai Kakigori
Based in the San Francisco Bay Area, most recently New York. Open to conversations about product marketing, product management, social media management and campaign strategy.